We've all heard of her cult favourite the Cleanse and Polish hot cloth cleanser by now but Liz Earle has launched a new makeup line! I hadn't heard anything about this although it has been out since May and it's almost July. The only Liz Earle information that has ever filtered to me has always been about skincare, or maybe I just wasn't paying enough attention. Anyway, that's besides the point. This makeup collection is starting to build a strong following in the beauty world with a selection of staple pieces and more creative products.
She actually spent 4 years creating these products to make sure they had no controversial ingredients but still kept the high quality and texture we expect from all products these days. As you can see the packaging is sleek, mordern and not too showy to be taken seriously. I'm definitely going to be on the lookout for a counter now that I know this. If Cleanse and Polish is anything to go by, this collection is going to be the new cult brand for us all to follow.
One of the items already receiving hype is the Sheer Skin Tint - shown above - which is the brand's tinted moisturiser. There have been mixed reviews but the range is still gaining momentum and may turn out to be as popular as the skincare counterparts.
Check out the products here.