Lacoste L!IVE has released a new project, discovering what they describe as 'unconventional talents' in New York in correlation to their new eyewear and clothing range, of the same name.Go check out the website here, to watch videos on the different talents and there's a lot of behind the scenes information on anything you could dream about that is Lacoste related!
The coolest thing is probably their new manifesto:
A NEW COLLECTION,
A NEW STATE OF MIND,
A NEW WAY
TO BE IN TUNE
WITH TODAY'S ENERGY & VIBES.
AN UNEXPECTED AND COOL COMBINATION OF LACOSTE ORIGINAL STYLE AND STREET ART.
It looks even better on the website and there's a cool video featured underneath as well. (different to mine.)
Also, the talents are pretty cool too, containing a tape artist and an ice-cream truck pioneer!
Viral video by ebuzzing